The Signature Chain
The Signature, a top restaurant hub in Amman, Jordan, partnered with Zero⁺ for social media management, using Reels to increase brand awareness and drive foot traffic.
Overview
Project Overview
The Signature is a restaurant hub in Amman, Jordan, featuring a variety of dining options. Zero⁺ was tasked with managing their social media presence to increase sales and visibility for the hub. Our strategy centered around creating dynamic Reels and engaging Posts to showcase each restaurant’s unique offerings, special promotions, and the diverse dining experiences available. By strategically highlighting the variety of cuisines and events through social media, we drove engagement and encouraged more visitors to experience The Signature’s restaurants. This led to an increase in foot traffic, customer inquiries, and overall sales growth for the hub.
What we did
Content Strategy
Position The Signature as Amman’s premier restaurant hub, offering diverse dining experiences to satisfy a wide range of tastes Instagram for engaging Reels and Posts, showcasing food, ambiance, and promotions across multiple restaurant brands within the hub.
What we did
Production & Reels
Produced Reels focusing on food preparation, restaurant ambiance, customer experiences, and food reviews. Static posts featured high-quality images of menu items, promotions, and customer testimonials.
What we did
Performance & Optimization
Monitored engagement metrics on Reels and Posts, including views, likes, shares, and saves. Tracked the number of customer inquiries and reservations generated through
Objectives
Goals
- Drive foot traffic and sales through engaging, creative social media campaigns.
- Engage with the local community to boost awareness and generate inquiries and reservations for the different restaurants.
Impact
Key Results
- Increased engagement across Reels and Posts, with more views and interactions from food enthusiasts
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Highlights
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Visual Highlights
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