Case Study Food and Beverage Jordan

HFC

HFC is a fried chicken restaurant delivering crispy, flavorful meals made fresh daily perfect for quick bites, family sharing, and cravings anytime.

3D Social Media Management Content Creation Production

Overview

Project Overview

HFC is a quick service fried chicken restaurant focused on bold taste, consistent quality, and fast service. With a menu built around crispy fried chicken, signature sauces, and satisfying sides, HFC delivers a simple promise: fresh food, great flavor, and an experience customers come back for.

What we did

Content Strategy

Brand positioning & messaging for HFC across social media Monthly content calendar planning (posts, stories, offers) Menu-focused content structure (buckets, sandwiches, combos, sides) Campaign concepts for seasonal promotions & limited-time offers Audience engagement plan (polls, questions, UGC, comments strategy) Tone of voice development: bold, crispy, fun, appetite-driven

What we did

Production & Reels

Reels concepts built around cravings, crunch, and fresh food shots Product-focused short videos (close-ups, slow motion, dipping shots) Behind-the-scenes content: kitchen, frying, packing, serving Offer announcement creatives and quick promo edits Food photography direction (angles, lighting, packaging, sauces) Story templates for daily engagement & quick updates

What we did

Performance & Optimization

Tracking content performance and engagement growth Optimizing posting times and formats based on results Improving hooks and video retention for Reels Testing different creative styles (offer vs. product vs. lifestyle) Refining captions and CTAs for higher interaction & orders Monthly reporting recommendations for next content cycle

Objectives

Goals

Increase brand awareness and visibility in the local market
Drive more orders through delivery and in-store visits
Build a strong, consistent social media presence for HFC

Impact

Key Results

Higher reach and engagement on food-focused posts and Reels
More customer inquiries and order intent through social channels
Stronger product visibility for key menu items and promotions

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Visuals

Highlights

Designed to be consumed. Built to be remembered.

INSTAGRAM

Next move

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Built with intent. Executed with pressure. Not for everyone.