Elle - Social Media Management
Zero⁺ helped Elle Ladies Gym in Amman achieve significant sales growth through tailored social media management, including Reels, posts, and targeted ad campaigns.
Overview
Project Overview
Elle Ladies Gym in Amman, Jordan, approached Zero⁺ to manage its social media with a clear goal of increasing sales through higher brand visibility and engagement. With a focus on targeting women interested in fitness, we crafted a comprehensive social media strategy that included organic content and paid campaigns designed to drive memberships and foster a strong community. Our team produced engaging Reels, posts, and client stories that showcased the gym's atmosphere, services, and success stories. By closely monitoring performance metrics and optimizing content in real-time, we were able to achieve measurable growth in sales and brand recognition.
What we did
Content Strategy
Target Audience Identification: Focused on women in Amman who prioritize fitness and wellness, aged 18-40, with an emphasis on those interested in gym memberships and wellness programs. Engagement with Local Communities: Highlighted the unique aspects of Elle Ladies Gym by incorporating local elements, events, and cultural relevance into the content. Consistency in Branding: Maintained consistent messaging that emphasized empowerment, fitness, and health, aligning with the gym’s mission and brand voice. Content Variety: Combined fitness tips, motivational posts, client success stories, and gym promotions to keep the audience engaged.
What we did
Production & Reels
Video Reels for Engagement: Produced dynamic Reels showcasing workout routines, behind-the-scenes glimpses of gym activities, and fitness challenges. Client Testimonials: Captured real-time client testimonials and transformation stories to build trust and authenticity. Event Promotion: Created Reels to promote gym events, special offers, and classes, increasing awareness and foot traffic. User-Generated Content: Encouraged clients to share their own fitness journey through Reels and posts, boosting brand engagement and reach.
What we did
Performance & Optimization
Data-Driven Adjustments: Continuously monitored key metrics like engagement rates, reach, and follower growth to refine content strategy. Paid Campaigns: Utilized targeted ads on Instagram and Facebook to boost gym promotions, leading to an increase in memberships. Hashtag Strategy: Optimized reach through the use of localized and niche hashtags (#ElleLadiesGym #AmmanFitness #WomenInFitness) to ensure visibility in the Jordanian fitness community.
Objectives
Goals
- Increase brand awareness and visibility within Amman, Jordan.
- Grow Elle Ladies Gym memberships by engaging with local women interested in fitness.
- Promote gym events, classes, and special offers to drive foot traffic.
Impact
Key Results
- Increased social media engagement by 40% within the first three months.
- Boosted gym memberships by 25% through targeted social media campaigns.
- Achieved a 20% increase in event participation through optimized Reels and posts.
- Expanded brand reach by collaborating with 5 local fitness influencers.
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